I only really use a couple features in GMP
We use several Google products within our organization that [is] part of the Google Marketing Platform -- specifically, Google Analytics, …
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What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and…
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What is Google Marketing Platform?
Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also…
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Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
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The most common users of Google Marketing Platform are from Mid-sized Companies (51-1,000 employees).
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(1-15 of 15)Companies can't remove reviews or game the system. Here's why
December 20, 2021
DoubleClick does the Trick
I regularly set up, manage, and report on digital ad campaigns in GMP. We work closely with an ad agency that builds creative assets & purchases media spots on various display networks, then I traffick those ads and deliver tags to be implemented. The main problem we are trying to address is building our company’s brand awareness, which is happening through a combination of native display advertising and targeted remarketing campaigns.
- Bulk editing capabilities
- Easy integration with APIs
- User friendly & intuitive UI
- Comprehensive reporting
- Archiving campaigns can be a tedious process
- An email alert when placements become inactive would be useful
- Being able to search for specific URLs/query strings in the campaign search bar would be nice
September 03, 2021
DoubleClick
DoubleClick is being used as a platform that firstly, brings together data from multiple advertising engines, such as AdWords (Google), Bing Ads, Facebook, Google Analytics and the like. Bringing the data from these platforms allows for easy analysis of data and performance of our campaigns. In addition to this, DoubleClick has a wide variety of tools such as auto bidding tools, the creation, and tracking of floodlight tags and attribution tools that allows for in-depth analysis of information and the types of traffic that your adverts are driving.
We use DoubleClick across the majority of the company, especially for clients who are multi-channel and/or engine. As explained above, it gives us one platform to browse all our data and also enables us to use auto bidding tools and rules, which helps with performance and also frees up time to do more in-depth analysis
We use DoubleClick across the majority of the company, especially for clients who are multi-channel and/or engine. As explained above, it gives us one platform to browse all our data and also enables us to use auto bidding tools and rules, which helps with performance and also frees up time to do more in-depth analysis
- Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
- Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
- DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
- Integration using social media engines such as Facebook is a bit complicated, I would like to see this improved.
- Syncing with AdWords and other engines only occurs once a day at the early hours in the morning, this means changes in AdWords is not picked up in DoubleClick, which means there is a gap in the metrics, which could lead to incorrect or mislead optimizations. Maybe allow for more frequent syncing.
October 10, 2019
Google Marketing Platforms: The Maserati of Marketing Tools
We’re using Google Marketing platforms across all digital activations in the agency. From trafficking display ads with campaign manager to reporting and optimizing keywords campaigns with Search Ads 360 and Display & Video Ads 360, Google Marketing platforms are nearly required across all of our brands’ marketing activities in Latin America. Leveraging the tools capabilities for bid optimizations are also important for our performance accounts.
- Reporting is very extensive across all platforms
- Bid optimizations are simple and effective to achieve company goals
- Scheduling automated reports and ad activations make for convenient multi-platform activations
- Additional partner integrations would prevent users from implementing work arounds for reporting within Google Marketing Platforms
- Campaign Manager weekend downtime prevents additional activations
- Display and Video 360 user interface is vastly different than Search Ads 360. If both platforms were to look and feel similar, multiple users can seamlessly use both platforms across different marketing mediums
Google Marketing Platform is being used to a varying degree at my company, from primary ad server to supplemental reporting tool. My team currently uses it to measure and attribute website actions and online + offline revenue to digital advertising for our client. It gives us a deeper understanding of the impact and effectiveness of our client's advertising, beyond simple performance metrics like clicks or impressions.
- Well-designed platform, intuitive and simple UI. This is a strength across all Google products, so not surprised the same attention was given to Google Marketing Platform.
- Tags and technology are largely compatible and accepted across the industry.
- The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
- Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
March 07, 2018
DoubleClick
DoubleClick is the third-party ad server used across our entire digital media department. Using DCM allows us to track and monitor the performance of digital campaigns. With these metric insights we can not only track delivery of the campaign but also set up specific conversions for the campaign or client. Doubleclick gives our organization more control of the digital media that is running on various sites.
- One of the biggest advantages of using DoubleClick is the conversion/pixel platform. The platform allows you to customize variables for conversions and then send to your clients' site manager or developers. A huge plus in using DCM floodlight conversions is that they track both views and click through which Google Analytics does not.
- DoubleClick also allows you not only track display media but search as well. DCM being a Google company consolidates both display and search invoices for clients together which makes it easier for billing purposes.
- The overall DCM platform is very user-friendly and allows you to update creative assets very easily. This has often been a time-consuming process in our ad servers that I've used in the past. I feel as though DCM is very easy to navigate and learn in general. Prior to my position now, I had never used DCM and only took a few weeks to learn.
- One issue I often run into for DoubleClick can be the editing tool in management. This tool allows you to update a number of things from placement or creative name to the landing page the creative should drive to. The problem that occurs is you're unable to click on the tool and typically to close your browser and restart DCM or your computer. This can be an inconvenience when you are in the midst of trafficking a campaign.
- When I first started using DCM, you could upload HTML5 creative assets on the campaign level which worked great. As of late they no longer allow you to upload to campaign but rather to advertiser. Adding this step, you have to upload creative from the advertiser to campaign which adds another step in the process of trafficking.
- Within DoubleClick Managment (DCM) there are placements, ads, and creatives. The ads are created after a creative unit is assigned to the placement. I've noticed sometimes the ads default to "inactive" which doesn't allow you to track the unit. I have not figured out how to prevent this rather I just ensure all ads are set as "active".
February 29, 2016
DoubleClick forced me to Double take on my media buying preferences
We used it as the primary DSP for our Online Advertising Agency. Doubleclick Campaign Manager also served as our 3rd Party Adserver. We used Doubleclick Bid Manager with the majority of our clients. It provided us with a more substantial reach of inventory as well as providing pretty indepth analysis of our Media Spend
- The detail of reporting capabilities is awesome. The data that we can pull really allows us to narrow down to our desired target audience.
- The UI is improving every day. I like how it has become a much more visual platform with high level data.
- While the UI is getting better, I think having the option to view the most important metrics directly in the platform rather than in .csv exports would be beneficial
- The load time of the Platform can be slow at times
- The performance of campaigns has been poor in comparison to other DSP's we have used.
DoubleClick is used by my organization for digital ad serving and data collection, on behalf of our clients. It is primarily used across our whole organization to streamline the management and delivery of various advertisements as a delivery tool. It is also used to collect various data on our ads, which are then used by our analytics teams and third-party partners to help our clients understand the impact of their digital media investment.
- DoubleClick is widely accepted as the industry leader in digital ad serving and management, therefore allowing for a simple launch process with media publishers.
- There is an ease of implementation and integration with other points in the tech stack due to DoubleClick's history as an industry leader and continuous development of the road map for this platform.
- The user interface for DoubleClick is very intuitive, allowing for ease of use for anyone who is familiar with any other Google products.
- Somewhat frequent bugs and data delays or loss can result in major problems when working with clients who demand to know all details about their ads.
- Being owned by Google, clients frequently question the safety of their data, typically requiring an extensive legal process to ensure all detail remains proprietary.
- There are a number of media partners, primarily in the social space, that do not allow for tracking or ad serving via DoubleClick. This results in a fragmented view of client's media programs since everything cannot be served and tracked through a single platform.
October 30, 2015
Plenty room for improvement, but so far so good
DoubleClick usage varies between different teams. The business problem it addresses is the simplicity of managing multiple campaigns at the same time.
- User friendly interface
- Quick response times
- Pushes changes to Google and Bing quickly
- The reporting templates are horrible
- Bulk uploads always have issues
- Cannot segment by publisher in an easy and efficient way
October 27, 2015
DoubleClick review from an agency perspective
We use DoubleClick to track our online ad campaigns across display and video including impressions, clicks, cost and site actions. We use it within the media department of our agency.
- User friendly UI
- Improved trafficking functionality
- Easy to pull campaign reports with report builder
- Mobile in-app tags do not track all site activity
- Reporting dashboard could be improved for viewability
- Ad verification would be a helpful option
July 08, 2015
DoubleClick BidManager is Superior
Score 9 out of 10
Vetted Review
Verified User
DoubleClick BidManager is utilized at VivaKi to implement, manage and optimize hundreds of online display media campaigns for brands across many verticals. Depending on the client's objectives, needs, and success metrics, we often select Doubleclick BidManager as the preferred DSP since it offers robust targeting capabilities, numerous inventory sources, an intuitive interface and solid support. DoubleClick BidManager allows advertisers to easily reach millions of users more efficiently and provides an endless amount of possibilities to reach each client's unique or custom goal.
- Target the right user - DoubleClick BidManager offers thousands of thousands of third party data segments to easily identify and reach the target audience
- Full transparency - Robust reporting to see exactly where the creatives are serving and how they are performing. All associated fees and exact costs are reported so there are no surprises for our company or the end-client.
- Integrated with DFA Ad serving - Creatives, user lists and reporting are automatically and easily available in Doubleclick BidManager. This removes room for error and saves an ample amount of time.
- Not all capabilities are available across other channels, including mobile and video. The DPS is built primarily for display.
- Increase "real time". Data is recorded and shown within 4 hours - 24 hours, which causes delays and mis-judgments in optimizations.
- Algorithm needs improvement as it not always delivers the most efficient and strong results.
September 17, 2014
An excellent ad server solution with lots of perks for larger publishers
Score 8 out of 10
Vetted Review
Verified User
Main third party ad server.
- The greatest thing about doubleclick is full control over your ad serving process.
- Integration with AdSense and other Google services brings a lot of benefits. You can simply use your AdSense account with DoubleClick.
- Reporting is really accurate. Also, it is convenient to be able to see different campaigns’ tracking on one screen.
- The interface takes time to get used to. It would be better if it was more user-friendly.
- There might be issues for smaller publishers, because Doubleclick sets a really high traffic minimum.
May 09, 2014
User Review of DoubleClick
Score 8 out of 10
Vetted Review
Verified User
Across whole organization as the main 3rd party ad server.
- Accuracy
- Ease of use
- Integration
- Gui
- Social media integration
March 21, 2014
Honest review of DoubleClick from a Vendor Perspective
Score 8 out of 10
Vetted Review
Verified User
Double click is used (I'm assuming) across all of our offices. The use of DoubleClick addresses the creative ad serving / tracking functions and is ultimately determined by the media planning agency. From my perspective,
- The flexibility to pull current and past reporting has come in handy countless times when reviewing previous campaign performance. I have used other competitor formats that are limited in regards to the flight date parameters for pulling reports.
- In comparison to competitor formats, the format and layout is much more user-friendly resulting in a more efficient workflow.
- The ease of grouping and sorting multiple campaigns for daily reporting is seamless offers an effective approach to quickly reference multiple campaigns from one report.
- Unless I'm mistaken, there isn't an option to duplicate a placement setup. This would save a lot of time and error if you could simply duplicate and change only edit what is needed. Having to go through and select all the same details (creative size, max weight, etc) is repetitive and feels inefficient.
- A small detail, but the standard view of RFPs is set at 10. Every time I log on, I have to scroll to the right and increase to 100. It would be a lot easier if the page was set to view all content without having to scroll to the left and if by default it showed 100 RFPs.
- I wish there was the ability to sort RFPs by all columns, not just by advertiser or owner.
February 26, 2014
Hands-on Developer Review
Score 9 out of 10
Vetted Review
Verified User
We use DoubleClick Studio to build out, QA and traffic rich media banner advertising campaigns. The trafficking company we're partnered with usually chooses the Ad server for us but our department definitely prefers to use DoubleClick vs the competing platforms.
- Detailed documentation
- Starter templates
- Inspiration gallery
- User-friendly and intuitive interface
- Keep starter templates up-to-date with the latest API
- Push companies to get certified better
February 22, 2014
Doubleclick clicks for ad serving and reporting
Score 7 out of 10
Vetted Review
Verified User
My company uses Doubleclick to create Ad Serving tags to run digital media with online media publishers. We are a full-service business-to-business advertising agency and the media department uses this software on a daily basis for managing digital ad campaigns. In addition to providing a solution for serving digital ads, it provides essential reporting and metrics on the ad placements and allows for easy optimizations.
- Doubleclick is strong at providing an integrated platform for all things digital media. Its capabilities are thorough ranging from basic ad serving to detailed conversion tracking. And because it is owned by Google, the interface is designed similarly to Google Analytics, allowing for a seamless experience for those who work with both.
- The latest interface update has made it more intuitive and easier to create, view, and update ad placements. It's now much faster to set up a new ad and traffic it out, which allows media planners to spend more time planning and less time setting up digital ads.
- The DFA reporting summary view is extremely helpful for getting a quick visual glance at how a campaign is performing. My team uses it weekly to check on campaign performance and determine any needed optimizations. Rather than having to download a report and create pivot tables, this tool creates a visual chart and shows the essential details on impressions, clicks, and click-through rate needed to make decisions. It's easy to look at data for specific publishers or placements and it even allows you to compare two time periods to determine any trends.
- Recently Doubleclick changed the process for adding new publishers so that we now have to send their team an email with details about the publisher to be added to their database and system. While they are usually able to set things up quickly, within 24 hours, it still can create delays--especially when you're on a tight timeline.
- Support is one of the challenges with Doubleclick. As a smaller agency, we do not have a dedicated support team and have to submit questions via email. Usually response time is decent--within 2-4 hours, but there is no telephone support for high priority issues.
- One area we've run into trouble with before is that the system does not allow Click Tracker ad tags to be completely turned off. Full Flash ad tags can have a hard cut-off, but not for Click Trackers. As a result, we've occasionally incurred ad serving costs for placements and campaigns after they have ended and should no longer be running.